The Swoogo MCP.
Your event data, in the AI tools
you already use.

Get instant insights, take action, layer in your CRM, and even build custom event sites, all from the AI assistant you're already using.

Book a demo See what it can do

AI assistant — connected to Swoogo

You asked

→ Who attended our last webinar AND registered for our upcoming in-person summit?

AI answered

847 attendees overlap across both events. They’re 62% enterprise, 38% mid-market. Top companies: Salesforce (34), HubSpot (28), Adobe (21). Their webinar engagement was high, with an avg. 48 min watch time. These are your warmest in-person leads. Want me to flag them for a personalized welcome at check-in?

Four ways to use it

Not just a data window.
A full event command center.

The Swoogo MCP Server gives your AI assistant four distinct superpowers, from reading your data to writing to your events to building custom sites from scratch.

Every answer, in seconds. No report required.

Ask your AI assistant about any single event or your entire portfolio. Registration velocity, session fill rates, check-in pace, discount code usage. Your AI answers it all in plain English.

Track registration trends across a single event or your full series

Cross-reference attendees across webinars and in-person events to find who’s engaging with multiple formats

Know exactly who used a discount code, who hasn’t, and whether you need to spin up more

Surface the warmest leads walking into your next in-person event and arm your team with talking points

Get live attendance counts, session capacity, and check-in pace from anywhere on event day

Cross-event attendee intelligence

Who attended our Q1 webinar series AND registered for our June summit?

847

Overlap attendees

62%

Enterprise tier

Salesforce34 attendees

HubSpot28 attendees

Adobe21 attendees

Avg. webinar watch time: 48 min · High-intent signal

Your event data plus your CRM. Unstoppable.

The Swoogo MCP Server is one piece of a bigger picture. Connect your CRM or marketing automation platform (as long as they have an MCP connector), and your AI assistant can reason across all of it at once. Event history meets pipeline data, finally.

See which open Salesforce opportunities also attended your last event

Layer in Marketo or HubSpot engagement scores alongside Swoogo check-in data to rank your hottest leads

Ask “which accounts have attended two or more events and are in an active deal stage?” and get the list

Build the event ROI story your CFO wants, connecting registration numbers to pipeline influenced

Swoogo + Salesforce, in one answer

Which open opportunities attended our summit last month?

Open opps present

$4.2M

Pipeline influenced

Acme Corp — Stage 43 attendees

Globex Inc — Stage 32 attendees

Initech LLC — Stage 5Close this week

Data from: Swoogo + Salesforce MCP · Live sync

Don’t just read your events. Run them.

The Swoogo MCP Server isn’t read-only. Your AI assistant can make changes directly to your events. Add speakers, register attendees, update sessions, and create discount codes right from the chat window. It can even audit your registration form and tell you what to fix.

Add a speaker by telling it the name, bio, and session

Update session details like time, room, and description

Create new discount codes on the fly, with any parameters you need

Ask it to analyze your registration form and surface what’s working, what’s confusing, and what’s causing drop-off

Actions completed

Add Dr. Maria Chen as a keynote speaker for the 9 a.m. slot on Day 1. Then create a 20% discount code for VIP invites, expires June 15.

✓Speaker added: Dr. Maria Chen, Day 1, 9:00 a.m. Keynote

✓Discount code created: VIP20 · 20% off · Expires June 15

!Registration form audit: Page 3 has 7 required fields. Industry data suggests 3+ required fields in a row increases drop-off by 34%. Consider making 4 of them optional.

Vibe code a custom event site. Swoogo handles the data.

Building a simple event site with AI-powered tools like Replit or Cursor? The Swoogo MCP Server is the bridge. Build the site with your AI coding tool, then sync registration data back to Swoogo as your system of record. You get total creative freedom and all the power of Swoogo’s event infrastructure.

Describe the event site you want, and the AI coding tool builds it

The Swoogo MCP Server connects your custom registration flow back to your Swoogo account

All attendee data, session signups, and registration records live in Swoogo, your one source of truth

No dev team. No duct tape integrations. Just a custom site that actually talks to your event platform.

The MCP bridge

Build me a sleek event site for our annual summit. Pull session data from Swoogo and sync registrations back.

# Cursor / Replit

event_site → custom design, your brand

sessions → pulled live from Swoogo

registrations → synced back to Swoogo

attendee_data → Swoogo is system of record

Lovable Replit Cursor + any MCP client

How it works

One connection.
Everything unlocked.

MCP (Model Context Protocol) is an open standard that gives AI tools a secure, live link to your data. Set-up takes under two minutes.

Connect in minutes

A quick setup in your AI tool's settings is all it takes. No code, no complicated configuration. Works with any MCP-compatible AI tool.

Your data is live, not exported

The AI reads directly from Swoogo in real time. No CSV, no stale snapshot. What’s in Swoogo is what your AI sees.

Layer in other tools (optional)

Connect your CRM or marketing platform too (if they have an MCP connector), and your AI can reason across all your data at once. Swoogo plays well with others.

Ask. Act. Build. Repeat.

Get insights, update events, create discount codes, or kick off a custom site build, all in the same conversation, all from the AI tool you're already using.

Built on Swoogo’s foundation

Your data stays yours.
Full stop.

The same data security you expect from Swoogo, now extended to every AI interaction.

OAuth 2.1 authentication

Secure, token-based access. You authorize it. You revoke it. No shared passwords or API keys floating around.

Just like your other integrations

MCP is a secure passthrough for your data, no different from connecting Swoogo to Salesforce or HubSpot. It moves what you ask, when you ask, and nothing more.

Your permissions, respected

The Swoogo MCP Server honors your existing Swoogo roles. The AI can only see and do what your user account already allows.

SOC 2 · ISO 27001 · GDPR

Swoogo’s compliance posture covers the MCP server. Same standards, commitment, and peace of mind.

On-demand webinar