Check out the event management platform with an A+

Higher education institutions have very distinct needs and Swoogo is here to fill them. With the highest level of customization and a focus on people that will serve every single one of your students, you can be confident that your students will have the best experience possible from that first campus tour, to throwing their cap at graduation.

Unique student journeys
Every student has a different path—make it easier to define every student’s journey with software that treats each student like a person.
Up-front pricing
EDUs have a yearly budget; with Swoogo you’ll pay one up-front price for the year, no matter how many events you hold. Seriously.
Flexibility you need
From our robust API ecosystem to whitelabeling by default, your events will be fully branded, and use the software you need.

How do universities use Swoogo? Let us count the ways!

→ Orientation
→ Discovery Days
→ Academic Consultations
→ Student Community Groups
→ Learning Hubs
→ Mentoring Programs
→ Alumni engagement

→ Extra Curricular engagement
→ Student Community
→ Job fairs
→ Fundraisers
→ Sport and fine arts streaming
→ Multi-campus meetings

Get an instant major in event management

Events are complex. College is complex. Your event management software should help to simplify both. No one needs a degree in event management or engineering to build events in Swoogo—from simple RSVP gatherings, to complex, multi-track campus events. We’re a partner in your event successes, not just a software platform.

Customize everything

Higher education has specific terminology and use-cases that don’t fit into most event management platform templates. No worries. At Swoogo you can customize everything, right down to literally creating your own custom fields. Create unlimited attendee types, and registrant questions, to make sending the all right people down the right pathways crystal clear.

Swoogo Offers Single Sign On with SAML

Silos and segmentation for all your departments

Universities operate across an array of different departments, faculties, and student groups. Swoogo makes it easy to keep your and your students’ data separate and secure. Create unlimited sub-accounts with gated folders, and define user roles that can restrict access within accounts.

Swoogo as a platform continues to exceed our expectations. Aside from having access to an extremely versatile and customizable platform, it’s the customer service and support my team and I receive that are second to none. I highly recommend Swoogo to anyone looking to elevate their event experience.
Becky Dunn, Marketing Engagement Manager | Curtin University

We’re here to support you, while you support them

You’re not an events company—we get that. Swoogo is the most user-friendly event management platform in the industry, but that’s not all. We also have the highest ranked support team out of all of our big competitors. Because this is about more than software—it’s about people. And we’re here to help.

Global-quality security and compliance

 Colleges and universities handle more personal and financial information than many large corporations. Swoogo maintains top-of-industry security and compliance that you can count on to protect the personal and financial information of every student, faculty member, alumni, and donor. right pathways crystal clear.


Sometimes Swoogo isn’t your best fit, but whether you settle on us or not, here are some things you should know about Swoogo vs the event industry norms.

User-based pricing

User-based pricing model

User-based pricing means Swoogo is a partner in your success. You can hold as many (free!) events as you want, and register as many students, faculty, or alumni as you can get, without paying for each and every one. More events, happier students, no change in your yearly budget.

View transparent pricing

Registration-based pricing

Registration-based pricing means holding a bigger, more successful event will cost you more. Hoping to hold a small, monthly event? Can you afford it? Paying for every registration means you have to constantly ask yourself, is this event worth it?


All integrations included, no extra cost

EDU’s have exceptionally diverse requirements. You might only need one integration, or you might need ten. No problem. All of Swoogo’s out-of-the-box integrations and payment gateways are free to use. If you need something you don’t see, we have Outbound Webhooks and REST API. Just ask.

View Integrations

Watch out! Hidden charges ahead

It’s industry standard to charge for integrations. Sometimes a lot. Most platforms emphasize how small a fee they require to use payment gateways, usually a percentage. But it’s still a fee. All those little percentages really add up. And you won’t know until you get the bill.


Your brand > our brand

You want your events to reflect your school. Swoogo is the most customizable event management on the market. With unlimited layers of conditional logic, a customizable drag-and-drop website builder, and a fully whitelabelable platform, you can make sure students, staff, and parents see your colors, logos, mascots, and more. Not our brand name. No charge.

View Event Marketing

Limits on customization … unless you pay up

Customization isn’t unique to Swoogo, but the lack of an additional price tag is. At other companies, you’ll pay for website layouts, extra layers of questions on your registration forms, and visual branding. Even after all that, you’re still going to see their brand name all over the site … unless you pay to take it off.


You’ll catch on and we’ll teach you

Swoogo’s dashboard is famously easy to learn—and has an award-winning support team backing it up—so no matter who comes and goes in your organizational departments, you’ll be able to bring them up to speed fast. Struggling? Our Learning and Development team is standing by to make sure you’re fully trained and onboarded.

Yeah, you might need another degree for this

Review after review talks about how hard it is to learn other event management platforms. Worse, how rare it is to have someone to guide you through the process. EDU teams generally aren’t software engineers, but some platforms seem to expect you to be.