Whova is built for event apps. Swoogo is built for the entire event experience.
Whova’s platform excels at attendee engagement. Swoogo keeps event organizers from drowning.
Get full control over the entire event lifecycle, from registration paths and event websites to post-event analytics.
Event pros prefer Swoogo vs. Whova, here's why:
Whova is loved by many and the ratings show it. But, event organizers need every part of their event platform to work just as hard as they do. Here’s how the two platforms compare:
Swoogo rating 4.9 out of 5
Whova rating 4.8 out of 5
Ease of use
9.7
Quality of support
9.9
Business partnership
9.9
Product direction
10.0
“Swoogo exceeded our expectations in every way. Registration? Superior. Session check-in? Better. Seating charts? Integrated and fantastic. And customer service? Responsive and knowledgeable. With Swoogo’s pricing model, for the first time we’re able to run all events—paid and free—on a single platform.”Ashley D. | Regional Director of Technology
Running events is hard. Swoogo makes it easier.
- Whova’s registration logic is limiting once your event needs more than a simple path.
- Once your events scale, vary, or need more complexity, you’ll find yourself wanting more control than Whova provides.
- Swoogo gives you unlimited registrant types, customizable conditional logic, and a white-labeled event website that’s built around your brand.
Predictable pricing all year round
- Whova provides a custom quote priced per event, in addition to a 3.0% + $0.99 fee on every ticket sold.
- Whova charges you for succeeding. Every new event is a new invoice.
- Swoogo is a flat, user-based subscription. Unlimited events, unlimited registrations. One predictable price all year round.
Native integrations beat duct-tape solutions
- Whova doesn’t integrate directly with popular AI tools. Instead, you’ll need to duct-tape your data through third-party apps like Zapier.
- This extra step adds friction (and panic), especially when things break the morning of event day.
- Swoogo has its own MCP server, so the link between your event data and AI tools like ChatGPT and Claude is native. No extra steps.
Swoogo MCP Server
Ask your event
data anything.
The Swoogo MCP gives your AI assistant event superpowers. Ask about registration velocity, session fill rates, check-in pace, discount code usage, and more. Focus on a single event or query your entire Swoogo event portfolio. With the Swoogo MCP, your AI platforms can answer event questions and help with event management tasks in just seconds.
“Which companies have the most registrants?”
Returns a ranked list, not a report to go run.
“How does our industry mix compare to who shows up?”
Builds the comparison live, in seconds.
“Add Dr. Chen as a speaker. Create a VIP discount code for 100% off.”
Manage crucial event details without leaving the chat.
The features & flexibility you need to build your events, your way
Registration & Event Websites
Registration & Event Websites 
Event Marketing
Event Marketing 
Session & Speaker Management
Session & Speaker Management 
Sponsor Management
Sponsor Management 
Event Mobile Apps
Event Mobile Apps 
Onsite Check-in
Onsite Check-in 
Data Insights
Data Insights 
Integrations
Integrations 
Virtual & Hybrid
Virtual & Hybrid 
"Unlike platforms that charge per event or per registration, Swoogo offers straightforward pricing that eliminates budget anxiety. We no longer hesitate to use the platform for smaller events because costs remain predictable."
Virginia M.
Director of Events"Swoogo's price point AND vastly superior product made the choice very clear, and we've been extremely happy with Swoogo since we made the switch!"
Lisa P
Information Systems Associate"Swoogo customer service is fantastic. There are times I reach out 2-4 times a day with questions and I get responses right away. Sometimes they even record a video to show me how to do something."
Lauren C.
Chief Event PlannerLet's chat!
