Control who attends your events

Vet Your Attendees

You decide who gets in

Screen every applicant against the criteria that matters to you (industry, seniority, membership tier, eligibility). Approve, confirm, or deny individually or in bulk. Only the ones who make the cut get a link to register.

Security First

No info gets out until you say so

Need-to-know only. Keep venue addresses, access codes, and sensitive information locked behind an approval gate, and release them only to the attendees you've cleared.

Flexible by Design

VIPs skip the line

Fast-track the guests you want to make sure get a seat, giving them a smooth path to registration. Your team can then focus on vetting the applicants who need a closer look before you let them register. Same event, different lanes, and a lot less manual work for whoever's managing the list.

Full Team Visibility

No more chasing down who approved whom 

RIP to the shared spreadsheet. Every application and decision lives in Swoogo, where multiple reviewers can work in parallel. Automated emails go out when guests are approved and when they’re confirmed, keeping things running smoothly.

Expand Your Data 

Your martech stack got the memo

Applicant statuses sync automatically to HubSpot, Salesforce, Marketo, and webhooks. Your sales and customer-facing teams always know who’s attending or not, and your martech fires off the right campaigns and lead scoring accordingly. The data just goes where it needs to go.

When to Use Apply to Attend

Does this sound like your event?

If getting the right people in the room matters as much as filling it, Apply to Attend is for you. Here are some examples.

• VIP dinners & executive roundtables 
  Every seat counts. Vet attendees for seniority, industry, and decision-making authority before they register, so the conversation stays at the level it needs to be.
• Association & membership events 
  When attendance is tied to membership tier, credentials, or eligibility, screen applicants against your criteria before they can register.
• Compliance-driven events 
  In regulated industries like financial services, legal, and government, access control isn’t optional. Screen every applicant before registration opens, whether you’re running an investor day, executive briefing, or government meeting.
• Exclusive customer feedback sessions 
  Cast a wide net, see who applies, and handpick the ideal power users to gain the best feedback.
• Free ticket & scholarship programs 
  Offer a limited number of complimentary tickets, and let people apply for consideration. Screen for eligibility before approving or denying.
• Medical & healthcare events
  Healthcare professional events, speaker programs, advisory boards, and patient advocacy events all require attendee eligibility vetting. 
• User conferences & large-scale events 
  Fast-track all of your customers, sponsors, and speakers while routing any prospects through a screening flow, all from one workflow.
• Agency-managed events
  Apply to Attend is a repeatable, professional-grade access control solution you can offer any client who needs it, regardless of industry or event format.

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