MJB Management (MJB) runs the annual ABVP® Symposium, a premier gathering for elite veterinary professionals, for the American Board of Veterinary Practitioners. This year, the event ran April 9 to 12 in Boston, bringing together practitioners from around the world for hands-on workshops, continuing education (CE) in species-specific care, focused scientific programming, and an annual awards dinner.
ABVP® sets the bar high. Their certification recognizes veterinary practitioners who demonstrate exceptional knowledge, skill, and patient care, and the Symposium is where those professionals come to grow.
The Challenge
MJB is in the business of delivering exceptional attendee experiences. That means getting the details right, including post-event digital certificates that document CE credits earned during the Symposium.
However, delivering post-event digital certificates typically required 60 hours, or about eight days of work pulling reports, consolidating session attendance per attendee, and creating a certificate rewarding attendees for participation.
On top of that, MJB also invests significant effort into building the ABVP® Symposium agenda and content. They wanted clear insights into their top and lowest-performing sessions. With attendance up by 27% over the previous year, having actionable data that continued to deliver attendee value was essential.
The Solution
To support these goals, MJB chose Swoogo and Validar as their event technology providers. Validar also introduced a new integration with Accredible to streamline the creation and distribution of post-event digital certificates.
The Validar Advantage: Native integration with Swoogo and Accredible
MJB recognized the tight integration between Swoogo and Validar extends far beyond simply transitioning registration and attendance data between platforms.
Included in the tech stack:
- Swoogo registration platform
- Validar® vCheckin for onsite check-in integrated with Swoogo
- Validar's EventHub® Dynamic Session Evaluations integrated with Swoogo's Go Attend mobile app for attendees
- Two-touch marketing of Validar's EventHub® Session Feedback tool, live during the event via Swoogo's Go Attend mobile app + sent at the beginning of each day through Swoogo's email engine
- Validar's EventHub Attendee Activity integrated with Swoogo's Go Attend mobile app, which showed attendees which sessions they earned CE credits for
- Validar + Accredible integration to automatically create and send digital certificates to attendees post-event
- Validar vCapture Lead Retrieval for exhibiting sponsors
With this tech stack, MJB delivered an extraordinary event on multiple fronts.
The Results
over 20% average session evaluation response rate
60 hours of manual work eliminated through automation
deployed with no Validar onsite support services
Above-average session evaluation response rates
MJB did a tremendous job educating and encouraging attendees to provide feedback on both their overall experience and individual session content. Getting attendees to fill out evaluations is notoriously difficult, so response rates in double digits are a huge win, especially when surveys live only in a mobile app.
By integrating Validar’s EventHub® Session Evaluation toolset within Swoogo’s Go Attend mobile app, attendees were able to submit feedback in real time during the sessions. Plus, at the beginning of each day, and once again at the end of the event, attendees who hadn’t completed all their session evaluations received reminder emails sent from Swoogo that included access to the same Validar EventHub® Session Evaluation toolset available within Swoogo’s Go Attend mobile app.
By marketing feedback across two channels (Swoogo’s Go Attend app and Swoogo emails), MJB achieved average session evaluation response rates exceeding 20%!
60 hours back
The Validar-Accredible integration did exactly what it was designed to do. Session attendance data flowed automatically to Accredible, which generated and delivered branded digital certificates to attendees without any manual processing. That automation eliminated 60 hours of work. MJB can now redirect that time toward what actually matters, delivering a better event.
Budget-friendly deployment with no onsite support needed
Like many agencies, MJB is expected to deliver more while working with tight budget constraints. MJB recognized the ease of use of Validar’s platform and deployed this entire solution with no Validar onsite support services!
What’s Next
EventScore gamification through Swoogo’s mobile app
MJB has done an impressive job maximizing the value of its event technology stack, but they’re already eyeing the next opportunity: EventScore gamification through Go Attend, Swoogo’s mobile app for attendees.
This rewards attendees with points for showing up to sessions, completing evaluations, and visiting exhibitors. Those points can be redeemed for prizes, which drives higher engagement across the board: more session attendance, better feedback rates, stronger exhibitor ROI.
A Partnership Rooted in Excellence
Technology only takes you so far. What makes results like these possible is a team that knows how to use it, and pushes their partners to keep up. MJB sets a high bar, and we’re proud to support their continued success.
Curious what this could look like for your event? Let's chat.
