Apr 22, 2026
Build Smarter Links

Build smarter links with better personalization and attribution, across your event websites and automated emails. URL fields now support merge fields, so you can use dynamic values in buttons and hyperlinks. Just enter your base URL, select Event, Registrant, or Session fields to append, and we’ll automatically format the link for you. When clicked, personalized data is passed to your destination page, making tracking and tailored experiences effortless.