Third Door scales their business while saving 20% annually, all with the freedom to innovate and grow
When Third Door Media started to scale up the number of attendees and events on an annual basis they needed to find an event management system that didn’t nickel and dime them, which they found, with Swoogo.
Third Door Media saved 15-20% annually by switching to Swoogo, and decreased time to build and manage events.
Case Study TL;DR
When Third Door Media started looking for a more affordable event software solution they realized that not only was their current platform expensive, it was also difficult to use and manage. Switching to Swoogo was the perfect solution for Third Door Media as it’s easy to use, powerful, and allows them to be creative within a framework that reduces development costs, accelerates their ability to innovate, and is affordable. Overall, Third Door Media has reduced their event management software budget by 15-20% annually by switching to Swoogo.
“Swoogo is easy to use, affordable and powerful. It allows us to be creative within a structured framework and enables us to quickly build, manage, and optimize online registration and virtual event experiences.”
Marc Sirkin — EVP Product & Technology, Third Door Media
The Challenges
When Third Door Media started to scale up the number of attendees and events on an annual basis they needed an event management platform that didn’t charge per registrant as it was making less and less sense from a business perspective. As they started to evaluate Swoogo, it became obvious that not only was their current event platform way too expensive, the user experience was lacking in everything from the ease of reporting to front-end customization. To put it bluntly, the legacy platform was difficult to use and manage and was overall too expensive.
The Solution
Third Door Media was initially looking for a new event platform due to the per registrant pricing not being feasible for their scaling business, but what they found with Swoogo was much, much, more. Swoogo’s user experience and administration are the most powerful features for Third Door Media. The ability to quickly create world-class registrations sites with flexibility in nearly every area has given them the freedom to optimize, test, and explore ideas that were previously limited. Conditional logic, for example, combined with discount codes and custom links has provided them with robust and powerful capabilities, as has the built-in CMS which enabled Third Door Media to pivot very quickly to virtual events when covid first hit.
Additionally, Third Door Media has leveraged Swoogo’s support and development teams to better understand Swoogo’s API and with each support ticket submission, Third Door Media has received fast replies and in nearly all cases, immediate solutions. Third Door Media stated that Swoogo was incredibly collaborative, open to new ideas, and extremely responsive.
Overall, Swoogo was the perfect solution for Third Door Media as it’s easy to use, powerful, and allows them to be creative within a framework that reduces development costs, accelerates their ability to innovate, and is affordable.
