In-Person Events

Every in-person event. One powerful platform.

From intimate dinners to 10,000-person conferences, Swoogo gives you the tools to plan, promote, and execute flawless in-person events—all from one platform.

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Great Brands Build On Swoogo

“Each quarter we do about 275 field events across multiple regions. Just today alone, there's two to three ServiceNow events somewhere in the world that are powered by Swoogo.”

Tamora Spiller | Senior Field Marketing & Event Technology Leader

Seamless Registration Experiences

Personalized registration, built to scale

Your audiences aren’t one-size-fits-all. Your registration shouldn’t be either. Create tailored pathways, manage capacity and waitlists, and handle group registrations without manual chaos. Every attendee gets a smooth, on-brand experience from first click to confirmation.

Tailored registration pathways by attendee type
Capacity controls and automated waitlist management
Group registration without the manual chaos
Custom questions with 15+ field formats
Branded confirmation emails and automated communications

See Swoogo's Registration Features →

Three layered examples of Swoogo event websites in different styles and sizes, including a networking mixer, Pixel Perfect Summit, and UX Design Conference registration pages

Your Brand, Your Way

Make every moment on-brand

Design experiences that look like you, and feel personal to them. Build stunning, fully branded event sites with drag-and-drop ease, then guide attendees through tailored pathways based on who they are and what matters to them.

Customizable event themes and drag-and-drop editor
Complete white-label branding
Branded, automated email communications
Mobile-responsive, fast-loading design
Personalized registration paths

See Swoogo's Event Marketing Features →

Swoogo Go Attend mobile app networking screen showing attendee connections and messaging, with app settings panel for registration, badges, and connect-and-chat features

Engage Attendees

Elevate the attendee experience

Put your entire event in their pocket, and keep them connected from start to finish. Go Attend delivers a personalized mobile app experience to keep guests informed and engaged with you and each other.

Personalized agendas
Targeted push notifications
Digital badges for attendees
Google Maps navigation
Session registration and speaker/content favoriting
In-app networking

Attendee scanning a QR code badge at an in-person event, with overlaid Swoogo Go Attend session detail card and digital badge for onsite check-in

Nail the First Impression

Seamless onsite check-in

Get attendees through the door in seconds. The Go Onsite app keeps lines moving with fast QR code check-in, instant badge printing, real-time attendance tracking, and self-serve kiosk mode. Guests stay happy, your data stays accurate, and your team stays in control.

Fast QR code check-in in seconds
Instant badge printing on-site
Real-time attendance tracking and reporting
Self-serve kiosk mode for DIY check-in
VIP alerts and walk-in registration support

Learn about Swoogo Go Onsite for event check-in →

Swoogo event analytics dashboard showing attendee type summary, registrant number trends, event stats, registrations by region map, and seniority summary charts

Real-Time Data

Insights at every stage of your event

Know what’s working, instantly. Track registrations, attendance, and engagement as it happens. Build custom dashboards and reports, and sync everything to your CRM and marketing stack so event performance connects directly to revenue.

Live dashboards for registrations, attendance, and engagement
Custom report builder for any data slice you need
Cross-event reporting and global attendee records
Native integrations with Salesforce, HubSpot, Marketo, and 50+ tools
Revenue attribution from event activity to pipeline

Learn about Swoogo's Reporting Features →

Plan one or
plan them all

User Conferences

Field Marketing Events

Roadshows

Executive Dinners

Internal Events

Sales Kick Offs

Multi-Day Conferences

Smart Automations

Set up confirmation emails, reminders, and post-event follow-ups once—and free up your time while ensuring personalized attendee communication.

Go Box

Everything you need for flawless check-in, shipped in a box, all pre-loaded on tablets to streamline your on-site experience and manage attendees at your events.

Clone, Template, Repeat

Duplicate your best-performing event pages in one click. Create reusable templates, apply them to new events, and scale your event programs with ease.

Sessions and Speakers

A complete solution for managing speakers and multi-track schedules. Build multi-track schedules, onboard guest speakers and headliners in seconds, and manage content from call-for-speakers to show day.

Analytics and Integrations

Robust custom reports and insights directly tied to HubSpot, Salesforce, Marketo, and more. Real-time data and integrations from a single, unified dashboard.

All-in-One Event Lifecycle

Manage every phase of your event in one platform—from registration to post-show analytics. Run in-person events with one cohesive tool. No more data silos or jumping between tools.

Swoogo Support: never event alone!

We don't outsource our support — when you connect with our team, you’re getting someone who knows Swoogo inside and out.

Watch how Swoogo Support cares for customers

Dedicated internal team

Personal strategy team and in-house support.
Account manager

An experienced guide for all the ins and outs of your business.
In-house support team

Actual Swoogo professionals, with extensive training.
Customer success rep

Extra training to handle enterprise demands specific to your needs.
Fast response service

15 minutes during business hours, for a substantive response.
Top-to-bottom resources

Access to the whole company means they WILL get you answers.
Staff continuity

Your AM knows you and your business. With you for the long haul.
24/7 world-wide coverage

Our support team offers global coverage for your global needs.