You’ve got an event coming up and you’re looking for ways to boost revenue. You’ve heard about mobile event apps but aren’t sure how they can help. Let’s dive into what a mobile event app is and how it can make a difference.
A mobile event app offers a centralized platform for all your event needs. From attendee engagement to revenue generation, it covers everything. Here’s what you need to know.
What is a Mobile Event App?
Mobile Event App makes your life as an event planner a whole lot easier. Think of it as your event’s command center, where attendees can access all the info they need, network, and stay engaged. Imagine not having to constantly answer questions about the schedule or venue layout because it’s all right there on their phones. Sounds dreamy, right?
But wait, there’s more! A mobile event app isn’t just about making things easier; it’s also a goldmine for revenue opportunities. From selling in-app ads to offering exclusive sponsorship packages, the possibilities are endless. You can even sell tickets directly through the app, making it a one-stop shop for everything event-related.
How to Increase Event Revenue With a Mobile Event App
Offer Exclusive Sponsorship Packages
Ever thought about giving your sponsors the VIP treatment? Exclusive sponsorship packages can make them feel valued. Imagine offering branded sections within the app, exclusive content, or premium visibility. Sponsors love to stand out, and this is a win-win for everyone. Tailor these packages to meet their specific marketing goals, and you’ll see your revenue soar while keeping your sponsors and attendees happy.
Sell In-App Ads
In-app ads are like the low-hanging fruit of revenue generation. Sell ad space to sponsors who are eager to get in front of your event audience. Whether it’s banners, pop-ups, or interstitials, make sure the ads are relevant to keep the user experience smooth. Tiered pricing can also give sponsors options for different levels of exposure. It’s a simple yet effective way to increase the ROI of your event.
Use Push Notifications for Sponsored Messages
Push notifications are your direct line to attendees. Why not use them to send sponsored messages? Highlight special offers, upcoming sessions, or exclusive content from your sponsors. Just make sure the notifications are timely and relevant so you don’t overwhelm your users. Sponsors will love the instant engagement, and attendees will appreciate the useful info.
Create Gated Content
Who doesn’t love a little exclusivity? Gated content, like premium sessions or VIP networking opportunities, can be a great way to generate extra revenue. Charge a fee for access and make sure the content is top-notch to justify the cost. This not only boosts your revenue but also adds value to your event, making it more attractive to potential attendees.
Enable Direct Ticket Sales Through the App
Make buying tickets as easy as a few taps on a screen. By enabling direct ticket sales through the app, you streamline the purchasing process, making it convenient for attendees. Offer various ticket types like early bird, VIP, or group discounts to cater to different needs. This convenience can lead to increased ticket sales and higher revenue.
Host Sponsored Virtual or In-Person Sessions
Sponsored sessions are a fantastic way for sponsors to engage directly with attendees. Whether it’s a virtual workshop or an in-person panel, give sponsors the platform to showcase their expertise. Charge a fee for these sessions, and make sure the content is valuable to your audience. This not only provides great content for attendees but also an additional revenue stream for you.
Use AI-Powered Matchmaking for Sponsored Networking
AI-powered matchmaking can take your networking game to the next level. Connect attendees with similar interests or goals, and let sponsors be part of this process. Offer sponsored matchmaking lounges or sessions where attendees can meet sponsors directly. This targeted approach ensures meaningful interactions and valuable leads for sponsors, making everyone happy.
Sell Branded App Features Like Splash Screens
Splash screens are prime real estate in your app. Sell these spots to sponsors for high visibility. Every time an attendee opens the app, they’ll see the sponsor’s message. You can also offer other branded elements like custom icons or banners. These features not only generate revenue but also make your app more visually appealing.
Run Sponsored Polls and Surveys
Engage attendees with sponsored polls and surveys. Include questions related to the sponsor’s products or services to gather direct feedback. Charge sponsors a fee to include their questions, providing them with valuable data. This method keeps attendees engaged and sponsors happy, all while boosting your revenue.
Allow In-App Purchases for Event Extras
In-app purchases are a convenient way for attendees to buy event extras like merchandise or premium content. This feature can significantly increase your event revenue. Offer a variety of extras to cater to different interests and budgets. Make sure the purchasing process is secure and user-friendly to encourage more transactions.
Promote Social Media Integration for Sponsors
Social media integration can amplify sponsor visibility. Encourage attendees to share their event experiences on social media, tagging sponsors in their posts. Offer incentives like discounts or freebies for participation. This organic promotion increases sponsor reach and engagement, making it a win-win for everyone involved.
Offer Post-Event Sales Through the App
The event might be over, but the revenue doesn’t have to stop. Use the app to sell recordings of sessions, exclusive content, or leftover merchandise. Promote these sales through push notifications and in-app messages. Offer discounts or bundles to entice purchases and keep the revenue flowing.
How to Choose the Right Mobile Event App
Choosing the right mobile event app can be difficult, but it doesn’t have to be that way. Here are some things you need to keep in mind before making any commitments.
Identify Your Event Goals and Requirements
Start by figuring out what you want to achieve. Are you looking to boost engagement, streamline logistics, or maximize revenue? Define your main objectives and the specific features you need. Knowing your goals will help you narrow down your options.
Evaluate Features and Functionalities
Once you have your goals set, look at the features and functionalities of different apps. Make sure they offer tools like registration management, attendee tracking, and interactive maps. A robust feature set ensures you can manage all aspects of your event efficiently.
Consider Integration Capabilities
Integration is key for seamless event management. Ensure the app can integrate with your existing systems like CRM, marketing platforms, and payment gateways. This will make your life a lot easier and streamline operations.
Assess User Experience and Design
User experience matters. Choose an app with an intuitive interface that’s easy for both organizers and attendees to navigate. Test the app’s performance on different devices to ensure it works seamlessly.
Review Pricing and Support Options
Finally, review the pricing and support options. Compare costs against the features offered and look for transparent pricing models. Explore different types of event management software to find the best fit. Opt for an app that provides comprehensive support, including onboarding and troubleshooting.
Unlock the Full Potential of Your Events with Swoogo
Ready to take the plunge? Swoogo offers a comprehensive event management platform designed to streamline your processes and maximize your revenue potential. From customizable registration forms to robust integration capabilities, we’ve got you covered. Unlock the full potential of your events with Swoogo.