This article discusses 10 event experts & influencers you need to follow right now. Each brings a unique perspective and valuable insights into event planning, marketing, technology, and attendee engagement.
1. Rachel Wimberly
Rachel Wimberly is a leading voice in the events industry, offering valuable insights into trade shows and exhibitions.
Editor-in-Chief, Trade Show News Network
Rachel covers trends and innovations that shape the future of trade shows, from sustainability to cutting-edge practices.
- Advocates for sustainable event practices to meet modern expectations.
- Provides practical insights on maximizing trade show impact.
- Shares innovative practices that enhance audience engagement.
EVP of Business Development, Tarsus Group
Her strategic approach to business growth focuses on creating impactful connections within the events industry.
- Known for fostering relationships with industry leaders and exhibitors.
- Drives initiatives that blend event marketing with audience engagement.
- Influences the industry through her strategic vision and partnerships.
2. Kate Patay
Kate Patay is known for her expertise in branding and guest engagement, adding creativity to every event she touches.
Chief Brand Officer, Creative Linens
With a strong focus on visual branding, Kate designs events that captivate and resonate with attendees.
- Crafts unique brand experiences that align with event goals.
- Uses storytelling to engage audiences on a personal level.
- Advocates for cohesive design that enhances event themes, offering fun corporate event ideas.
Engagement & Experience Expert
She offers strategies to elevate guest experiences, making events memorable and impactful.
- Shares insights on how to prioritize attendee experiences, creating immersive, attendee-centric events.
- Promotes the role of creativity in achieving brand impact.
- Engages audiences through hands-on experience design.
3. Julius Solaris
Julius Solaris is a pioneer in event technology, with a focus on digital solutions that drive event success.
Events Media Consultant
Julius provides actionable advice on integrating tech into events for streamlined operations and enhanced engagement.
- Specializes in leveraging digital tools for increased attendee participation.
- Advocates for adopting innovative technology and choosing the right event software to keep events relevant.
- Helps planners create seamless, tech-enhanced experiences.
Founder, EventMB
Through EventMB, Julius offers a comprehensive resource on event trends and future-ready strategies.
- Focuses on emerging trends shaping the industry’s future.
- Provides practical guides for planners to adapt and succeed.
- Shares insights on optimizing events for maximum impact.
4. Dahlia El Gazzar
Dahlia El Gazzar’s expertise lies in event marketing and creating impactful experiences using technology.
Founder, DAHLIA+Agency
Dahlia is known for her strategic approach to integrating marketing and technology in event planning.
- Creates memorable experiences that prioritize attendee engagement, often by curating interactive content.
- Encourages event marketers to embrace new digital trends, including understanding event data ownership.
- Known for her innovative, forward-thinking approach to event design.
Speaker and Educator
Dahlia shares her expertise at industry conferences, helping planners develop skills to enhance their events.
- Teaches effective strategies to optimize event success.
- Promotes continuous learning and adaptation in event planning.
- Inspires planners to innovate and stay ahead in the industry.
5. David Adler
David Adler has a strong influence on event trends and best practices, inspiring event professionals worldwide.
Chairman, BizBash
Through BizBash, David shares comprehensive insights on event planning and execution.
- Highlights networking and collaboration as keys to event success.
- Promotes community-building among event professionals, offering networking opportunities.
- Offers resources on the latest trends and best practices, including trendy event venues.
Author and Speaker
A seasoned speaker, David engages audiences with his expertise in event marketing and management.
- Shares actionable content for marketers and planners alike.
- Speaks on topics ranging from logistics to attendee experience.
- Empowers event pros to innovate in their marketing strategies.
6. Corbin Ball
Corbin Ball specializes in event technology, helping professionals incorporate digital tools for improved outcomes.
Event Tech Consultant
Corbin is known for advising event organizers on adopting tech solutions that enhance attendee experience.
- Provides insights on the latest event tech advancements, emphasizing the power of analytics.
- Helps planners navigate the evolving landscape of event technology.
- Advocates for strategic tech integration to boost engagement, including hybrid event tips.
Speaker and Writer
As a respected industry voice, Corbin shares knowledge on trends and tips for tech-savvy event management.
- Offers practical advice on using technology to streamline events.
- Writes extensively on tools that can drive event success.
- Shares resources to help planners stay updated on tech trends.
7. Miguel Neves
Miguel Neves focuses on the latest event innovations, providing thought leadership in event technology and content.
Editor-in-Chief, EventMB
Miguel brings timely insights into the event space, with a focus on adapting to industry changes.
- Keeps the community informed on trends shaping event experiences.
- Shares resources to help planners stay agile in a fast-changing industry.
- Offers guidance on using technology to meet attendee needs.
Event Technology Advocate
Miguel champions tech adoption, encouraging planners to use digital tools to enhance the attendee experience.
- Promotes tech that simplifies event logistics and boosts engagement, especially at hybrid event venues.
- Provides tips on choosing the right tools for specific event needs.
- Highlights the benefits of data-driven event decisions.
8. Allison Crooker
Allison Crooker is an expert in experiential marketing, using creativity to make events impactful and memorable.
Director of Experiential Marketing, VMware
Allison’s role involves crafting unique experiences that capture and retain attendee attention.
- Designs experiential marketing that aligns with brand values.
- Uses attendee intelligence to refine event strategies for maximum impact.
- Helps brands create immersive experiences that foster loyalty.
Industry Speaker
Allison shares her marketing expertise at industry events, promoting strategies for better attendee engagement.
- Advocates for innovation in event marketing techniques.
- Discusses the role of branding in attendee engagement.
- Inspires marketers to elevate their experiential strategies.
9. Sandy Hammer
Sandy Hammer is an innovator in event technology, known for her work in visual collaboration tools for planners.
Co-founder, Allseated
Through Allseated, Sandy focuses on improving event logistics and planning with visualization tools.
- Provides tools that simplify event layout and collaboration.
- Innovates ways to streamline event planning through tech, including helpful resources like a virtual events glossary.
- Enhances event efficiency with collaborative platforms.
Event Technology Influencer
Sandy shares insights on advancing event planning through technology and collaboration.
- Speaks on the benefits of digital tools for planners and venues.
- Educates the industry on using tech to optimize logistics.
- Advocates for tech solutions that improve attendee experience.
10. Nick Borelli
Nick Borelli specializes in digital marketing, helping event marketers optimize their reach and engagement strategies.
Digital Marketing Specialist
Nick provides strategies to leverage digital platforms for maximum event impact and reach.
- Focuses on audience engagement and retention through digital channels to increase event ROI.
- Shares tips on using social media for effective event marketing.
- Offers guidance on optimizing content for online audiences.
Industry Educator
Nick educates marketers on creating targeted and engaging campaigns, promoting strategic thinking.
- Teaches event marketers how to build lasting digital relationships.
- Advocates for a strategic, data-driven approach to marketing.
- Empowers marketers to use digital tools for measurable results.
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