It’s hard to believe that Facebook is such a major player in the social media game 17 years after its inception, but alas, that’s reality we’re living. Although Facebook can be filled with a lot of junk, it’s also a resource most professionals can utilize—yes, even event professionals.
In this blog we’re going to break down the top 5 Facebook groups that event planners should join in 2022.
How did we come up with this list?
In order to create a list that was not subjective, but based on data, we looked at several factors for each group including:
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The number of members (a very rough measure on popularity)
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Target Audience (event professionals & event marketers)
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Popular Topics
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Moderated & spam-free
Making our decisions based on number of members is not ideal. The quality of Facebook Groups depends on valuable content shared, engagement, and general helpfulness.
In order to give you the most accurate results, we also reached out to individual group owners to share their own Facebook Insights with us and explain their vision and mission for their respective groups.
So here it goes …
1 EVENT TECHNOLOGY HELP
Members: 1.8k (as of July 2022)
Founded: 2018
Ideal Audience: Suitable for all event profs running all kinds of events, but primarily for those who have to use technology for their events or as part of their role.
Moderated: Yes
Closed Group: Yes
Application Required: Yes
ABOUT THE GROUP
The name says it all. This group is all about Event Technology, so you can join and ask for help, ask for recommendations, and help each other out. The group has currently ~1,800 members.
The group is primarily aimed at those looking to use event tech and covers all aspects from sourcing, to implementing, to using event technology.
TOPICS INCLUDE
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Sourcing of new technology suppliers
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Setting up event technology
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Troubleshooting
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Integrations
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Feedback/suggestion on event tech
ABOUT THE OWNER
Adam Parry is the co-founder and editor of Event Industry News reporting on the global events industry. He has a passion for technology and labradors and tweets under @PunchTownParry.
2 EVENTPROFS MASTERMIND FOR EVENT PLANNERS
Members: 4.1k (as of July 2022)
Founded: 10+ years ago
Ideal Audience: Mid-level to senior event planners & suppliers in the corporate or special events space
Moderated: Yes
Closed Group: Yes
Application Required: Yes
ABOUT THE GROUP
Eventprofs Mastermind was one of the first organized communities on Social Media. It was created with the guiding mission to give planners and suppliers a place to experiment and try new tools and technologies without fear. “We embrace and celebrate the bleeding edge and continue with that mission.” says founder Lara McCulloch.
TOPICS INCLUDE
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Event Marketing
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Event Branding
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Event Technology
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Creative ideas
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Business strategy
ABOUT THE OWNER
Lara McCulloch has built her career on building successful brands. For 25 years, she’s worked with Fortune brands, like Good Humor-Breyers, Scotts Canada, Reckitt-Benckiser, Shell and Cadbury Adams as well as small businesses. She is also the founder of the 2nd event community to exist on Twitter (also featured in Tim O’Reilly’s The Twitter Book).
Lara served as President of ILEA Toronto and was bestowed with Leadership and Dedication awards from this chapter. She was named Top 40 under 40 by Ignite and Rejuvenate Magazines, honored with the Spirit of the Industry award by CEI and was esteemed with the title of Industry Innovator by BizBash Magazine.
She authored an award winning blog, which was also the highest ranked independent blog in the Meetings and Events industry and launched a New & Noteworthy podcast called Start Some Shift.
3 THE DELEGATE WRANGLES
Members: 21.5k (as of July 2022)
Founded: 2014
Ideal Audience: Agencies, Corporate Event Planners, Freelancers, PAs, Event Suppliers—everyone is welcome
Moderated: Yes
Closed Group: Yes
Application Required: Yes
ABOUT THE GROUP
The Delegate Wranglers is a place for event professionals to share information, ask questions, advertise industry jobs / freelance positions and generally help each other out with the benefit of everyone’s combined experience. It’s a welcoming space, negativity not permitted. The audience is primarily UK based.
TOPICS INCLUDE
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Venue finding
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Supplier finding
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Entertainment
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General event industry advice
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Event job searching
ABOUT THE OWNER
Neil has been an event manager for 20 years, beginning at Littlewoods before moving onto work at a medical communications agency, specialising in all type of pharma events.
After a few years, Neil set up his own business, Red White Blue Ltd, which he ran successfully since April 2005. He started the Delegate Wranglers group back in 2014 with the thinking being that it would be useful to have a group with around 20 event industry colleagues, so that they could share information, pick each other’s brains for knowledge etc.
In October 2016, Neil decided to grow the group as activity started to pick up.
4 EVENT PLANNERS GATHER
Members: 18.6K (as of July 2022)
Founded: 2007
Ideal Audience: Event planners, meeting planners, and event marketers
Moderated: Yes
Closed Group: Yes
Application Required: Yes
ABOUT THE GROUP
Event Planners Gather is founded and moderated by BizBash, North America’s #1 source of ideas, news, and resources for event and meeting professionals. The group is ideal for people who take event planning, meeting planning, event marketing, networking, user groups or any other type of gathering seriously. It’s a great place to share ideas and resources.
Members need to adhere to strict rules, so you won’t find spammy or promotional content.
TOPICS INCLUDE
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Event Best Practices
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Event Marketing
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Event Ideas
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Event Technology
ABOUT THE OWNER
David Adler is the founder and CEO of BizBash. He’s a veteran media, marketing, and event industry entrepreneur. But he’s not the only one running this amazing group. In fact, Event Planners Gather is moderated nicely by 4 additional admins. Expect high-quality content that’s relevant and easy to digest.
5 #EVENTICONS
Members: 591 (as of July 2022)
Founded: 2018
Ideal Audience: Viewers of the #EventIcons Podcast
Moderated: Yes
Closed Group: Yes
Application Required: Yes
ABOUT THE GROUP
The #EventIcons Facebook Group is a little different from the rest. Why? Because it’s exclusive to viewers of the free #EventIcons Podcast allowing members to talk and engage with the guests of the show. By joining, members can start conversations, ask questions, and get exclusive content offers.
TOPICS INCLUDE
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Event Logistics
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Event Promotion
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Event Branding
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Event Inspiration
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Event Design
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Business strategy
ABOUT THE OWNER
Will Curran is the founder of Endless Events. He has been named one of the 40 under 40 event industry leaders, 35 entrepreneurs under the age of 36, and Inc. Magazine’s Coolest College Start-up all before graduating college.
Will has been producing events since high school when he started his first company and now worked in production of large event clients such as Emerald City Comicon, Anheuser-Bush, Color Run, Morton Salt & Uber. His team’s mission is to simplify the event planning process by creating the equation for an event’s perfect solution.
His company Hello Endless (@helloendless) is a nationwide event production company and creator of amazing event industry content.
Wrap up
Facebook groups are still alive and well and they can be a great resource, especially for event professionals. Join the groups and follow along; we bet as you’re mindlessly scrolling one day (no judgment) you might learn a thing or two that you can implement in your events.
Speaking of events … if you haven’t downloaded our ebook breaking down best practices for virtual and hybrid events in 2021, you can click below to get your free copy. Trust us, you’ll be thanking us later.
