Product Updates

Mar 25, 2026

Automatically Add Speakers to Your Invitation List

Event Registration Speakers and Sessions
Automatically add speakers to your invitation list in swoogo

It's easy to overlook speaker registration when you're managing a full event with lots of moving parts. Now, when you add speakers to your event, you can also add them directly to your chosen invitation list, skipping any duplicate data entry. Every speaker gets sent their registration link to get set up for the rest of the event journey, from reminder emails to badge generation.

Keep your speakers on track →

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Optimized Planner Alerts for Registration Modifications

Event Registration

registration modification changelog listed in planner alert email

Anytime a registrant's information is updated, you'll now see a clear breakdown directly in the planner alert email, including what changed and what it was before. No more digging through registrant records just to understand what triggered an alert.

Stay on top of every change →

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Mar 24, 2026

Connect Swoogo to Your Favorite AI Tools with the Swoogo MCP Server

Event Data + Insights Integrations
Swoogo connecting with various AI systems, such as Claude, Gemini, ChatGPT

We’ve launched the Swoogo MCP Server to bring your event data into the powerful AI tools your team already knows and loves. Whether that's an AI assistant like Claude, a dev tool like Lovable, or any MCP-compatible platform of your choice. Get instant answers about your live event data, push content updates directly into Swoogo, or build custom AI-powered event experiences.

Put your event data to work →

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Automations [Early Access]

Event Data + Insights Event Registration
Set workflows in Swoogo to auto assign an executive dinner to VIPs

Keep registrants’ agendas and data up-to-date, automatically and instantly. With Automations, you can create rule-based workflows that automatically assign sessions or update attendee information based on registration responses. When a VIP registers, exclusive sessions are instantly added to their agenda. When someone changes their ticket type, their sessions and fields update to match. Everything stays in sync with less work for your team and less friction for your attendees.

Automations is now in early access! Sign up to give it a spin.

Request early access to Automations →

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Mar 12, 2026

Easy Registrant Cancellation

Event Registration
allow registrant cancellation

Less no-shows and manual cleanup for your team. Give registrants an easy, self-serve way to cancel their registration. When enabled, a personalized cancellation link can be added to any confirmation or reminder email. One click takes registrants to a branded cancellation page where they can cancel their spot instantly, no planner intervention required. 

Get more accurate headcounts →

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