Product Updates

Oct 1, 2026

Go Attend Translations

Localization Mobile
go attend event app translations settings

Reach a wider audience by delivering the event app experience to attendees in their native language. Go Attend, your mobile app for attendees, can now be translated into any of the 40+ languages available in Swoogo. Customize any phrase to best match your brand or audience, so nothing gets lost in translation.

Go global with Go Attend →

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Only Clone What You Need

Event Registration Event Websites Speakers and Sessions UI/UX
event cloning settings

Cloning is one of the fastest ways to spin up an event, and now it's even more flexible. It's no longer all or nothing: pick exactly which pieces carry over, like questions, registration types, sessions, speakers, sponsors, web pages, emails, and reports.

Customize your event clone →

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Sep 21, 2026

Event Types

UI/UX
Swoogo Event Types setting

A field marketing dinner for 20 has different needs than a 3,000-person conference, and now Swoogo adapts accordingly. Event Types let you customize your workspace to match the event you're running: turn off modules that don't apply, tag fields to the Event Types that need them, and tailor role access so teams only see the Event Types they own. Set them up once and reuse them to streamline event creation every time.

Build your Event Types →

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Sep 15, 2026

Swoogo’s Fresh New Look

Event Websites UI/UX
Swoogo's updated user interface in the website designer, sessions panel, and the event setup checklist

We're bringing you a faster event setup experience, more design control, and easier day-to-day event management. All wrapped in a fresh new look for Swoogo, built on a design system that allows us to deliver new features at an even faster pace.

Here's a taste of what's new: move around faster with smarter navigation, make quick bulk updates with inline editing, and use a new event checklist to make sure you've got all the essentials covered. Plus, new website builder features make it easier than ever to style and edit your event sites. Log in and flip it on now to take your first test drive!

Get the full rundown of what's new →

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Aug 20, 2026

White-Label Your Event App

Mobile
Example app store listing of white labeled mobile apps

If branding your event app is a must-have, we've rolled out two new white-label options: a single-event app for your flagship brand, or a multi-event app that houses your whole portfolio under one roof. Swoogo handles the app store submission, so you can start building your in-app experience right away.

Fully brand your mobile apps →

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