Product Updates

Sep 21, 2026

Event Types

UI/UX
Swoogo Event Types setting

A field marketing dinner for 20 has different needs than a 3,000-person conference, and now Swoogo adapts accordingly. Event Types let you customize your workspace to match the event you're running: turn off modules that don't apply, tag fields to the Event Types that need them, and tailor role access so teams only see the Event Types they own. Set them up once and reuse them to streamline event creation every time.

Build your Event Types โ†’

Sep 15, 2026

Swoogoโ€™s Fresh New Look

Event Websites UI/UX
Swoogo's updated user interface in the website designer, sessions panel, and the event setup checklist

We're bringing you a faster event setup experience, more design control, and easier day-to-day event management. All wrapped in a fresh new look for Swoogo, built on a design system that allows us to deliver new features at an even faster pace.

Here's a taste of what's new: move around faster with smarter navigation, make quick bulk updates with inline editing, and use a new event checklist to make sure you've got all the essentials covered. Plus, new website builder features make it easier than ever to style and edit your event sites. Log in and flip it on now to take your first test drive!

Get the full rundown of what's new โ†’

Aug 20, 2026

White-Label Your Event App

Mobile
Example app store listing of white labeled mobile apps

If branding your event app is a must-have, we've rolled out two new white-label options: a single-event app for your flagship brand, or a multi-event app that houses your whole portfolio under one roof. Swoogo handles the app store submission, so you can start building your in-app experience right away.

Fully brand your mobile apps โ†’

Go Onsite Enhancements

Mobile Onsite Services
Go Onsite app settings for badge reprint and registrant visibility filters

Self-Serve Badge Reprint. Lost or damaged badges are a quick fix, not a bottleneck. Let attendees reprint their own badge right at the kiosk with a simple setting. 

Self-Serve Attendee Editing. Give attendees the chance to update their details at check-in. Whether it's a new job title or name change since they first registered, it's one less thing your onsite team has to manage.

Registrant Visibility Filter. Filter which registrants appear in your Go Onsite list by registrant type, job title, or company. Declutter the list by hiding virtual-only registrants, staff, or contractors who don't need to check in, or help staff at a VIP check-in area stay focused on just the right registrants. Available now in Standard Mode and Kiosk Mode.ย 

Jul 30, 2026

Apply to Attend

Event Registration Security
Apply to Attend

Built for exclusive events, Apply to Attend puts you in control of exactly who gets in. Require every guest to apply, or use fast-track conditions to give VIPs a direct path to completing registration instantly. 

Review applications, screen against any criteria, and approve or deny applicants from a centralized report. Every approval triggers an automatic email with a personalized registration link. Plus, applicant statuses like pending, approved, and denied can be synced to your martech tools, keeping every team in the loop automatically.

Set up attendee approvals โ†’