Product Updates

Jun 26, 2026

Customizable Self-Service Cancellations

Event Registration Event Websites
customizable cancellation message settings

Cancellations happen, and now the experience can still reflect your brand. If you allow guests to cancel their own registrations, easily add a cancellation button to your confirmation page or automated emails for a cleaner, more consistent look. You can also customize two messages in the Cancellation Form widget: the cancellation prompt attendees see before they submit, and the success message they see after.

Customize your cancellation experience β†’

Jun 25, 2026

New Swoogo Developer Portal

API
developer.swoogo.com

Our developer docs have a new home! The new Swoogo Developer Portal at developer.swoogo.com brings all API endpoints and MCP Server documentation together in one place. Built on Mintlify for a cleaner, faster experience that's easy to navigate.

Update Your Swoogo API Base URL

API
update API base URL from www.swoogo.com to api.swoogo.com

If your integrations are calling the Swoogo API via www.swoogo.com, it's time to make a small but important update. Switch your base URL to api.swoogo.com. Same API, better performance, proper routing. The change takes seconds, but don't delay: www access will be turned off at the end of Q3. Already using api.swoogo.com? You're all set.

Visit our developer portal β†’

Jun 24, 2026

Set Up SAML SSO Once, Use It Across Events

Security
selecting shared sso configuration for your event

Account admins can now create shared SAML configurations in their Account Hub and apply them across events. Set up SSO in your identity provider once, then enable it on any of your events with a quick dropdown selection. No repetitive setup, no back-and-forth with IT for every new event.

Simplify your SSO setup β†’

Jun 18, 2026

Go Attend Analytics

Event Data + Insights Mobile
event app usage analytics in go attend

Discover exactly how attendees are engaging with your mobile app. The new Go Attend Analytics dashboard gives event organizers a complete picture of app performance, including metrics like unique attendees, iOS vs Android adoption, daily engagement trends and top screen, session, and speaker page visits. Dig into the data you need to prove value to key stakeholders and optimize the attendee app experience event after event.

Measure your app's impact β†’