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May 5, 2025

Invitation Click Through Rate

Event Data + Insights
Invitation Email Metrics and Click Through Rate

Leverage Click Through Rate (CTR) – a newly launched metric to help you understand how your invitation emails are performing. CTR calculates the percentage of people who clicked on a link in your email out of those who opened it. You can access this data today by visiting Communicate > Reports & adding a CTR column.

Dive into invitation email reports ->