We’ve upgraded our HubSpot integration to ensure compatibility with HubSpot’s Marketing Events Object. Previously, our HubSpot integration allowed you to pass over high-level data (i.e. a registration showed up as a “form submission” in HubSpot). Now, with the introduction of the Marketing Events Object, you can map event level details such as the event name, details, date + time, and also registration statuses like “registered” and “attended” between Swoogo and HubSpot. Event Marketers rejoice! This new data gives you better event attribution reporting, powering HubSpot workflows for automated communications, lead scoring, and more!

Check out more details on the upgraded HubSpot Integration and Marketing Events Objects.