Swoogo

Personalization in Motion: Making Every Attendee Journey First-Class with Southwest Airlines

Session Details

Mallory from Southwest shares how her team uses Swoogo to craft seamless, personalized experiences. From custom visibility settings that tailor websites and emails based on registration type, to magic links that simplify follow-up actions like photo uploads, Mallory covers how she showcases practical ways to create a seamless attendee journey at every stage.

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