Advocating for a higher events budget without ROI data is like trying to run a marathon in flip-flops. To show that your events really make a difference for your business goals, it’s crucial to connect them with the right key performance indicators (KPIs).
That’s why we’re bringing Bethany Murphy, Head of Events at 6sense, to the digital stage. She’s going to share how they use their data story to guide their event strategy.
