FMX’s Playbook for Regional Field Marketing That Resonates

Field marketing success is about meeting your audience where they are. In this session, FMX Senior Field Marketing Manager Abigail shares how her team structures and executes regional programs—tailoring experiences state by state to maximize impact. You’ll see how FMX uses Swoogo to deliver personalized event options, from learning labs to onsite visits, and learn how this audience-first approach builds stronger connections and lasting engagement you can replicate in your own field programs.