Ah, the elusive C-Suite— the people with the pull, the cash, and the vision to buy or partner with your and your clients’ products. They’re the event team’s white whale; obsessively pursued, but difficult to engage.
So how do you reel them in? What convinces an executive to not just register for, but actually attend your event?
Erin McElroy, Founder and CEO of Adhesion and former Program Director for Executive Events and Experience at IBM, knows a thing or two; and she’s willing to share.
Join us for a conversation about the strategies that worked in her 10 years running events for the C-suite at IBM, what new technologies she’s leveraging to help, and how she creates experiences that stand out for executive audiences.
