Oops, we did it again.
No, we didn’t play with your heart but we did get lost in the game. Because at some point, all event marketers have dived right into the logistics of a customer event without laying out the blueprint for ROI.
Join Brent Turner, EVP of Strategy and Solutions at Opus Agency, and Mark Johnson, Swoogo’s Chief Strategy Officer, for a strategic conversation about designing ROI before the first brief is written. This isn’t about KPIs for click-throughs or headcount—it’s about anchoring event strategy in measurable business outcomes like customer growth, retention, and pipeline acceleration.
Because at your level, you don’t treat ROI like a post-mortem. You make it your blueprint.
What you’ll learn:
👀 Who’s the boss: The stakeholders are watching, but who are your stakeholders, really? Plus, how to deal with competing ideas of success.
💲 Return of the (Blank): Whether it’s investment, experience, or emotion, what we measure matters. Learn how to best capture the importance of your events AND present the results that are board-worthy.
🤞 Wishing and Hoping: Can event success be predictable? Learn how to set yourself (and your events) up for a realistic outcome.
Watch now →
Watch now →
Watch now →