Consistency Without Compromise: Turning Process into Powerful Field Events with ServiceNow & Twilio

Behind every unforgettable event is a process most people overlook—templates, checklists, and tech stacks that make magic scalable. In field marketing, that structure is the secret weapon. Leaders from ServiceNow, Twilio, and B Line Events share how they turn their processes into repeatable impact. You’ll learn how to use structure to spark creativity, scale smarter, and keep the magic alive—plus take home a practical Field Marketing Consistency Checklist to put it all into action.