You’ve set up your virtual event in Swoogo, now you want to see how many people actually attended your event and which sessions they attended. Well, it’s your lucky day––we’ve just added the ability to track this data in Swoogo + more!
Swoogo Analytics is the key to discovering which of your attendees actually attended the event or sessions––but it’s more than that. You can also see activity throughout the website once we know who the Registrant is, or, once they log in. Tracking which pages they visit and for how long, can be a very helpful tool in marketing to those individuals, or even sending this data to your Sponsors and Exhibitors.
Registrant Page Views and duration spent on page
Departure Time and Duration when using a Swoogo Page (Live or On-Demand)
Let’s break down this data for you:
There is an overview of the amount of time spent on the site, how many pages were viewed, how many links were clicked, and how many times the individual visited.
Number of visits from where they accessed the website (country)
Each visit will have its own data set, it will be numbered according to the visit and will include the date and time and how many actions were taken. Once you click to expand each subset:
You will find the Country, Browser, and Operating System
Each action may include (depending on the action):
How many times the page was refreshed
The page visited
The page’s URL
Amount of time on the page
Now in Swoogo, you have access to a new section called Analytics, which contains your Real-Time Dashboard.
Let’s also talk about what “Real-Time” and “Active Users” really mean.
Real-Time Analytics: This is a view of what is happening right now on your pages. The information on this page updates every minute with the current views and active users on the page. Visitors on a page are considered active if they’ve taken some action within the last 5 minutes. We measure interaction using a “heartbeat” which checks every 15 seconds to see if a visitor still has the page open.
Active Users per page is the number of users who have sent their most recent hit from that page. It also shows the referrals for active users and the pages through which these users entered your site and their geographic locations.
Now that we’ve gotten that out of the way, let’s talk about what data you’ll find here…
Right Now: This will tell you how many Active Users are currently on the site
Recent Page Views: A historic graph of each minute, up to 30 minutes in the past, of how many total page views there were on your site overall
Top Active Pages: The pages that are currently being viewed will be listed here with the number of real-time visits
The Right Now, Recent Page Views, and Top Active Pages sections will automatically update/refresh every minute to provide you with real-time data.
You can now also create your own custom reports of past data of page views. Here, you can select the data of the specific pages from your website and generate a report.