Swoogo vs. The Other Guys

Build faster, brand more, & stress less

No more clunky workflows, hidden fees, or outsourced support teams. Swoogo is the easy-to-use, flexible alternative that event pros actually love using. (Yep, they really tell us that.)

Trusted by brands you love

See why thousands of event pros switch to Swoogo:

One size fits no one. Swoogo is built for the way you work, not the way others think you should. We want to make it easier to run events your way, with intuitive tools, thoughtful flexibility, and support that truly cares about your event.

Swoogo

Swoogo rating 5.0 out of 5

EventsAir logo

EventsAir rating 4.4 out of 5

Ease of use

Swoogo 9.7
Swoogo score for Ease of use
EventsAir 8.3
EventsAir score for Ease of use

Quality of support

Swoogo 9.9
Swoogo score for Quality of support
EventsAir 8.8
EventsAir score for Quality of support

Business partnership

Swoogo 9.9
Swoogo score for Business partnership
EventsAir 8.6
EventsAir score for Business partnership

Product direction

Swoogo 10.0
Swoogo score for Product direction
EventsAir 8.9
EventsAir score for Product direction

Data based on G2 user reviews as of August 2025.

Swoogo

Swoogo rating 5.0 out of 5

Whova logo

Whova rating 4.8 out of 5

Ease of use

Swoogo 9.7
Swoogo score for Ease of use
Whova 9.3
Whova score for Ease of use

Quality of support

Swoogo 9.9
Swoogo score for Quality of support
Whova 9.4
Whova score for Quality of support

Business partnership

Swoogo 9.9
Swoogo score for Business partnership
Whova 9.1
Whova score for Business partnership

Product direction

Swoogo 10.0
Swoogo score for Product direction
Whova 8.7
Whova score for Product direction

Data based on G2 user reviews as of August 2025.

Swoogo

Swoogo rating 5.0 out of 5

Rainfocus logo

Rainfocus rating 4.6 out of 5

Ease of use

Swoogo 9.7
Swoogo score for Ease of use
Rainfocus 8.3
Rainfocus score for Ease of use

Quality of support

Swoogo 9.9
Swoogo score for Quality of support
Rainfocus 8.7
Rainfocus score for Quality of support

Business partnership

Swoogo 9.9
Swoogo score for Business partnership
Rainfocus 9.1
Rainfocus score for Business partnership

Product direction

Swoogo 10.0
Swoogo score for Product direction
Rainfocus 9.1
Rainfocus score for Product direction

Data based on G2 user reviews as of August 2025.

Swoogo

Swoogo rating 5.0 out of 5

Cvent logo

Cvent rating 4.3 out of 5

Ease of use

Swoogo 9.7
Swoogo score for Ease of use
Cvent 7.8
Cvent score for Ease of use

Quality of support

Swoogo 9.9
Swoogo score for Quality of support
Cvent 8.7
Cvent score for Quality of support

Business partnership

Swoogo 9.9
Swoogo score for Business partnership
Cvent 8.4
Cvent score for Business partnership

Product direction

Swoogo 10.0
Swoogo score for Product direction
Cvent 8.6
Cvent score for Product direction

Data based on G2 user reviews as of August 2025.

Swoogo

Swoogo rating 5.0 out of 5

Stova logo

Stova rating 4.2 out of 5

Ease of use

Swoogo 9.7
Swoogo score for Ease of use
Stova 7.7
Stova score for Ease of use

Quality of support

Swoogo 9.9
Swoogo score for Quality of support
Stova 8.5
Stova score for Quality of support

Business partnership

Swoogo 9.9
Swoogo score for Business partnership
Stova 8.5
Stova score for Business partnership

Product direction

Swoogo 10.0
Swoogo score for Product direction
Stova 8.0
Stova score for Product direction

Data based on G2 user reviews as of August 2025.

Swoogo

Swoogo rating 5.0 out of 5

Bizzabo logo

Bizzabo rating 4.3 out of 5

Ease of use

Swoogo 9.7
Swoogo score for Ease of use
Bizzabo 8.7
Bizzabo score for Ease of use

Quality of support

Swoogo 9.9
Swoogo score for Quality of support
Bizzabo 8.9
Bizzabo score for Quality of support

Business partnership

Swoogo 9.9
Swoogo score for Business partnership
Bizzabo 9.1
Bizzabo score for Business partnership

Product direction

Swoogo 10.0
Swoogo score for Product direction
Bizzabo 8.8
Bizzabo score for Product direction

Data based on G2 user reviews as of August 2025.

“Swoogo is very user friendly, easy to learn, and easy to implement. Their customer support always goes beyond expectations. They are quick to respond and quick to find solutions. The software has all the features we need for our events to be a success from start to finish.”
Ashley D. | Regional Director of Technology
We won’t nickel-and-dime you

No hidden fees or reg math

  • Swoogo offers flat per-user pricing with unlimited events and registrants.
    There are no extra fees for integrations, training, or support.
  • You shouldn’t be penalized for growing your program.
  • We won’t lock you into multi-year contracts. Get the flexibility without the fine print.
Pricing that grows with you

Run every event without counting heads.

  • Stova charges per registration, plus integration fees, plus penalties if you exceed your block.
  • Stova’s costs climb quickly and discourage registering all attendees, leading to incomplete data.
  • Swoogo’s flat, user-based pricing means you can run paid and free events without worrying about caps.
  • Know exactly what you’re paying for, and plan your growth with confidence.
15-minute SLAs, not 48-hour maybes

Fast, human help from the experts

  • Yes, even day-of support.
  • You’ll never be routed to an outsourced call center.
  • No bots. No response templates. Just personalized support from people who’ve seen it all.
  • Your feedback is collected to shape our roadmap.

The features & flexibility you need to build your events, your way

"Customer service is fantastic. There are times I reach out out 2-4 times a day with questions and I get responses right away. Sometimes they even record a video to show my how to do something. No complaints on the customer service."

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Lauren C.

Chief Event Planner

"Unlike platforms that charge per event or per registration, Swoogo offers straightforward pricing that eliminates budget anxiety. We no longer hesitate to use the platform for smaller events because costs remain predictable."

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Virginia M.

Director of Events

"I’ve dabbled in a few event tech platforms over the years, and none of them made me feel as confident and capable as Swoogo does. I came in with limited technical knowledge, but thanks to Swoogo’s incredibly smooth and supportive team, I now feel like an event tech expert!"

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Luz S.

Event Technology Registration Manager
Show me the money
Let's talk events!