Here at Swoogo, we’re obsessed with making your life easier as you build and market impactful events. We know much of that is defined by how easily you can manage and leverage event data across your tech stack to drive real results for your business.
That’s why we’re pumped to announce our upgraded HubSpot integration, now featuring compatibility with HubSpot’s Marketing Event Object.
Map your Swoogo event data directly to an existing or new Marketing Event in HubSpot, easily syncing your event details, registration statuses, and custom fields across platforms. In addition to centralizing your data and helping you work smarter, this souped-up integration will help you better report on how your events are influencing business metrics.
It’s never been easier to streamline your event data and level up your outreach with ROI-driving insights. Let’s dig into it.
Learn more about our integration →
What This Means for You
More than ever, Swoogo and HubSpot connect to enhance your event data management, optimize your reporting, and equip your entire team with the tools and insights they need to win.
Centralize Your Event Data
Use Swoogo to power your events, and sit back as data from your entire event experience—from registration, to check-in, to attendance—flows directly to HubSpot. Execute smarter workflows, easily analyze event performance, and layer your event data into a holistic view of your customers, prospects, and attendees—all in one place.
Personalize Your Communications at Scale
This centralized data opens the gates for enhanced targeted marketing. Segment your contacts and effortlessly trigger automated, personalized email campaigns based on registration status, attendance, or engagement level. Easily update contact properties based on how they interact with your events.
Track and Prove Event ROI With Ease
HubSpot’s Marketing Event Object allows you to collect all of your event data through Swoogo and picture it at an event level in HubSpot. Get an immediate, holistic snapshot of how your events are driving impact for your business throughout the buyer journey, from lead nurture to conversions.
Empower Your Sales Team
Capture the data you’re looking for with Swoogo’s powerful registration solution, and feed it directly to HubSpot to improve your lead scoring and equip your sales team. They’ll see how contacts engage with specific events or sessions, arming them with the insights they need to work leads and close deals.
Get the Full Picture of Your Event ROI
No data slips through the cracks when you connect Swoogo and HubSpot, allowing you to level up the way you engage attendees, prospects, and customers. Learn more about our native integration and how it can work for you.
Learn more about using Swoogo with HubSpot →
About Swoogo
Swoogo is an industry-leading event management software that provides flexible, customizable solutions for in-person, digital, and hybrid events. With a focus on user-friendly design and powerful integrations, Swoogo empowers event planners to create impactful experiences effortlessly. For more information, visit Swoogo’s website.
About HubSpot
HubSpot is a customer platform that’s designed to scale with your business. From a one-person business to a 2,000+ employee enterprise, HubSpot has the marketing, sales, customer service, operations, and content management features you need to build the best experience for your customers. For more information, visit HubSpot’s website.